Customer Segmentation

IDH Farmfit farmer segmentation tool

IDH Farmfit has a free tool to increase the effectiveness and profitability of both agricultural and financial services provided to smallholder farmers. The IDH Farmfit Segmentation Tool leverages the information you already have about individual farmers to predict their need for and likely uptake of a wide variety of services, from automated irrigation to child education loans.

Knowing the farmers you work with means understanding your customers’ needs and a greater likelihood of your services being adopted to provide sustained, long-term business. Governments and NGOs can also benefit from segmenting farmers, fine-tuning their investments in sustainable development and poverty alleviation.