Kees Rijnhout began his entrepreneurial career when he was only seventeen years old, by starting up a business in Saudi Arabia, where he sold fresh food from Europe to supermarkets and five-star hotels in the Middle East.
In 2007, he became the owner of Jaguar The Fresh Company, a leading sustainable supplier of fresh fruits to the EU retail market. Jaguar The Fresh Company is also involved intensively with sustainability projects that have a large social and environmental impact on several parts of the world.