Kebba is a Global Director at IDH, responsible for the overall strategy development, convening and execution of IDH’s work on agriculture value chain transformation particularly in Africa. IDH is a sustainability, market transformation organization which sets up strategic partnership with food companies, financial institutions, and organizations to develop and transform inclusive agriculture value chains. Creating economic impact at scale for SMEs and smallholder farmers globally.
Kebba has over the past 11 years, developed and lead IDH’s work on agriculture value chains. Partnering with African food manufacturing companies, FMCG’s and investment institutions to enable SMEs increase commercialisation and industrialisation and become prominent food manufacturing companies that produces food and ingredients for the African markets. This enables African food companies and FMCG’s to increase their local sourcing in Africa, increase the intra-Africa trade and large-scale job creation. Kebba is also heading IDH’s work on African food systems transformation. One of such is the newly launched South African food systems alliance in which major food companies and financial institutions signed a Covenant to work together and source at least 80% of their raw material and ingredients need in Africa by 2033.
Prior to joining IDH, Kebba was head of sustainable trade at Ahold and ICA Sweden, two of Europe largest food retail companies - leaders in supermarkets and e-commerce. Kebba was leading sustainability and development of sustainable supply chains with focus on emerging supplies in Africa, South America, and Asia for supply to the European market. Kebba has a multinational and cultural background with extensive knowledge and experience of supply chain development, agriculture business development, African and European markets. Kebba holds M.B.A from Södertörn University in Stockholm Sweden.